Creative Brand Strategy - Project 3

 

2/11/2020 - 7/12/2020 (Week 10 - 15)
Chan Qian Hui 0334447
Creative Brand Strategy
Project 3

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Instructions

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Project 3

For our final project, we were tasked to execute the ideas which we proposed before and we need to design collaterals, a promotional video and also a brand book for the event.

For my designs, I'm sticking to the Pop Retro concept which I chose from the previous project and found suitable references for the designs.

Logo Design Progress:

Logo Progress #1

Logo Progress #2

Final Logo Designs

Brand Book:

For the brand book, the design concept which I'm going for is a simple but still maintaining the funky colours and vibe to it. 

Below is my Brand Book design:

Brand Video:

For the brand video, although Mr Mike mentioned that the video structure can be simple, but I wanted to keep the hype of the event and introduce a more funky brand video.

Progress in Adobe After Effects:

Link to brand video:
https://youtu.be/R8D1Fp76ki8

Below is my brand video:

Collaterals

For the collaterals design, I wanted to relate the designs as much as possible to fashion related items and make use of the colourful palette which I have to allow the branding design stand out.

Pre-event:

Fig 1.0 Key Visuals Poster

Fig 1.1 Key Visuals Poster Laid Out

Fig 1.2 Website Landing Page

Fig 1.3 Website Landing Page

Fig 1.4 Website Landing Page

Fig 1.5 Instagram Feed

Fig 1.6 Instagram GIF

Fig 1.7 Instagram Story #1

Fig 1.8 Instagram Story #2

Fig 1.9 Instagram Story #3

During Event:

Fig 1.10 Lamp Post Banner

Fig 1.11 Lamp Post Banner

Fig 1.12 Wayfinding #1

Fig 1.13 Wayfinding #2

Fig 1.14 Entrance Signage

Fig 1.15 Staff ID

Fig 1.16 Tote Bag

Fig 1.17 T-shirt #1

Fig 1.18 T-shirt #2

Post-Event:

Fig 1.19 Polaroid #1

Fig 1.20 Polaroid #2

Fig 1.21 Polaroid #3

Fig 1.22 Polaroid #4

Fig 1.23 Polaroid #5

Fig 1.24 Bucket Cap #1

Fig 1.25 Bucket Cap #2

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Reflection

Overall, this project have been pretty hectic as many of the heavy design work were done at the last few weeks where it clashes with other modules. However, I did learn a lot about the user journey and understanding what is needed in designing for an event. I definitely also learnt about the importance of pitching the idea to our clients because if the pitching fails, it does not matter how pretty design I made. I do wish next time Mr Mike can create a weekly progression checklist and weekly consultation schedule so at least we can make sure we are doing work weekly and everyone have proper consultations with Mr Mike.