Creative Brand Strategy - Project 1A

24/8/2020 - 7/9/2020 (Week 1 - Week 3)

Chan Qian Hui 0334447

Creative Brand Strategy
Project 1A - Event Case Study

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INSTRUCTION

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PROJECT 1A

For our Project 1A, we were tasked to conduct a case study for a brand campaign or event. There are a 9 criterias that we were required to find out from the specific event or campaign. 
1. Brand Story

2. Tone of Voice

3. Brand Values

4. Vision & Mission

5. Target Audience

6. Purpose

7. Positioning

8. Execution

9. Brand Experience

Research

The event which I chose was Comic Fiesta. I chose this event because I have attended the event before therefore I am more familiar with the event.

Presentation Slides

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FEEDBACK

Week 1:

For the test run, Mr Mike said it was a good job for test run but I need to ensure that the positioning should follow the sample diagram shown and compare the existing competitors.

Week 2:

No class due to public holiday

Week 3: 

Mr Mike mentioned that he was able to tell that I was very passionate and understood about the event well. It was complete and extensive as well for the research I did for the event.

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REFLECTION