Creative Brand Strategy - Project 1B

 

14/9/2020 - 2/11/2020 (Week 4 - 10)
Chan Qian Hui 0334447
Creative Brand Strategy
Project 1B

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Instruction

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Project 1B

For project 1B, we were tasked to do a S.W.O.T analysis on the event we chose. The event which I went for was KL Vintage Festival and I had a thorough look into the event demographics, event features, locations, brand goals and objective. Additionally, I also created personas of the potential event visitors and also the customer journey map for the entire event flow.